Our work methodology in Media Planning
00
HOME
HOME
PROJECT
01
Audience and Targeting Analysis
We study the profile of the target audience and define the goals of the campaign to ensure an effective strategy.
02
Channel and Format Selection
We choose the most appropriate media (TV, radio, press, digital, social networks) to maximize the reach and relevance of the message.
03
Media Strategy Design
We establish an optimized investment plan, balancing coverage, frequency and segmentation to obtain the best performance.
05
Analysis and Optimization
We evaluate the impact of the campaign with key metrics, identify opportunities for improvement and refine future strategies.
04
Execution and Monitoring
We implement the campaign and perform constant monitoring to adjust in real time and improve results.
00
HOME
HOME
PROJECT
01
Analysis and strategy
We evaluate your current situation, the competition and the behavior of your audience, creating a customized action plan with clear objectives aligned with your brand.
02
Content creation
We develop creative and relevant content that reflects your identity, from publications and reels to campaigns that generate impact and engagement.
03
Management and interaction
We take care of energizing your social networks, interacting with your community to strengthen relationships and increase their engagement with your brand.
04
Monitoring and optimization
We constantly measure results and adjust strategies to maximize performance and ensure continued growth.
05
Dynamization and Growth of Social Networks
We dynamize your social networks on a daily basis to generate a continuous conversation with your customers.
Our Media Planning projects
Media Planning Agency in Barcelona and Madrid
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about your project and objectives.
about your project and objectives.
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Why hire a Media Planning Agency for your company?
Customized strategy
We design tailor-made plans, aligned with the brand’s objectives and target audience.
Budget optimization
We maximize the advertising investment, ensuring the best performance in each selected channel.
Access to data and technology
We use advanced tools for audience analysis, segmentation and measurement of results.
Integrated campaign management
We coordinate media buying, negotiation with suppliers and execution of ads on multiple platforms.
Continuous monitoring and optimization
We evaluate performance in real time and adjust the strategy to improve impact and ROI.
Frequently Asked Questions
What is Media Planning and why is it important?
What types of media do you include in your strategies?
How do you choose the right channels for each campaign?
What is the benefit of hiring an agency instead of managing media in-house?
How do you measure the success of a campaign?
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