The communication strategy is based on the preparation of a monthly press release, the management of the corporate account and of the main directors on issues related to assistance and travel insurance, as well as the dissemination of its services through specialized media. In addition, it is complemented by interviews with journalists to increase its presence in the media. The aim is to broaden Europ Assistance’s reach and reinforce its recognition in the industry.
Europ Assistance: Leader in global assistance
Europ Assistance is an established company committed to the well-being of people, making their lives easier and giving them peace of mind in times of stress and uncertainty. Founded in 1963, it is part of the Generali Group and operates in more than 200 countries and territories. It has a network of 750,000 providers and 39 assistance centers, offering solutions in roadside assistance, insurance and travel assistance, as well as personal and elderly assistance. It also provides digital identity protection, telemedicine and concierge services.
Europ Assistance started its activity in Spain in 1977 as a pioneer in travel assistance and has expanded its presence in different sectors, adapting to the needs of its clients. Its mission is to be the most reliable assistance company in the world, available at any time and under any circumstances.
The benefits of the V3rtice communication strategy
V3rtice’s communications team develops a strategy for Europ Assistance to strengthen its market positioning, improve its visibility and convey its values of trust and security. Regular press releases and partnerships with specialized media help to consolidate its reputation and reach a wider audience.
For any brand, notoriety and credibility are key to connect with your audience. Defining a coherent communication style aligned with the company’s identity is essential, and at V3rtice we help you achieve it.
V3rtice, communication, digital marketing and graphic design agency in Barcelona and Madrid, is your strategic ally to boost your company’s presence in the media.
