Europ Assistance relies on V3rtice to enhance its communications strategy.
The communications strategy is based on the preparation of a monthly press release, the management of the corporate account and key managers on topics related to assistance and travel insurance, as well as the dissemination of its services through specialized media. It is also complemented by interviews with journalists to increase its media presence. The goal is to expand Europ Assistance’s reach and strengthen its recognition in the sector.
Europ Assistance: Leader in global assistance
Europ Assistance is a well-established company committed to people’s well-being, making their lives easier and giving them peace of mind in times of stress and uncertainty. Founded in 1963, it is part of the Generali Group and operates in more than 200 countries and territories. It has a network of 750,000 providers and 39 assistance centers, offering solutions in roadside assistance, insurance, and travel assistance, as well as personal and senior assistance. It also provides digital identity protection, telemedicine, and concierge services.
Europ Assistance began its operations in Spain in 1977 as a pioneer in travel assistance and has expanded its presence in various sectors, adapting to the needs of its clients. Its mission is to be the most trusted assistance company in the world, available at any time and under any circumstances.
The benefits of the communication strategy with V3rtice
The V3rtice communications team developed a strategy for Europ Assistance with the aim of strengthening its market positioning, improving its visibility, and conveying its values of trust and security. Writing regular press releases and collaborating with specialized media outlets helps consolidate its reputation and reach a wider audience.
For any brand, awareness and credibility are key when it comes to connecting with its audience. Defining a coherent communication style aligned with the company’s identity is essential, and at V3rtice, we help you achieve this.
V3rtice, a communications, digital marketing, and graphic design agency in Barcelona and Madrid, is your strategic partner for boosting your company’s media presence.ño gráfico en Barcelona y Madrid, es tu aliado estratégico para impulsar la presencia de tu empresa en los medios.
