AMB in V3rtice’s hans to develop a design and digital marketing strategy

V3rtice creates a design and digital marketing strategy for AMB. In this blog we will tell you about V3rtice’s, a communication agency in Madrid and Barcelona, work for the Barcelona Metropolitan Area and the steps they followed together with the design department and digital marketing department to fulfill their objectives.

The Barcelona Metropolitan Area (AMB) is an institution, an organization where 36 municipalities belong to with their own cohesion competency, territorial balance, residences, transport and mobility, water cycle, residues and environment.

V3rtice, communication agency, won this client in a contest and since then they’ve been working and creating to achieve their goals. On this occasion, they developed both a design strategy and a digital marketing strategy for AMB and this way communicate to their users what the organization wanted to inform them.

Which is the work methodology V3rtice follows with AMB?

On this occasion, V3rtice’s digital marketing department is the one receiving the client’s information, they screen this information and send it to the design department and both departments work together to fulfill coherent pieces and campaigns creations. 

The digital marketing department, for its part, after receiving AMB’s information, starts to establish a Social Ads strategy. Here V3rtice publishes campaigns from time to time  with a little investment following the next steps:

1. Previous investigation’s analysis.
2. Choosing the campaign’s main objective.
3. Segment campaign’s target.
4. Segment campaign’s territory.
5. Campaign’s schedule.
6. Campaign’s budget. 
7. Kind of advertising that will appear on different platforms.
8. Platforms where the advertisement will appear to users.
9. Campaigns launch.
10. Campaign’s measuring (KPI’s).

On the other hand, the design department manages to design social media and intern communication pieces such as gifs, infographics, banners, social media posts and videos; all of them in harmony with the information they previously received form the digital marketing department to finally complete the strategy. 

If your business needs a good digital marketing strategy and great designs to fulfill its goals and be positioned as it deserves, V3rtice, communication, digital marketing and design agency in Barcelona and Madrid, is your partner.