Protime, one of Europe’s leading brands in time management and work time tracking solutions, has arrived in Spain with the goal of positioning itself as a key market player. Its entry into the Spanish market has been facilitated through the acquisition of a local company, enabling a swift and effective integration into the sector.
Additionally, Protime is committed to technology and innovation with the creation of a tech hub in Barcelona, a space designed for the development of new digital solutions and the optimization of business processes.
Protime’s Strategy in Spain
To strengthen its presence in the country, Protime has developed a strategy based on:
- Market research: Analyzing the sector and the specific needs of Spanish companies in managing work hours. One key finding is that over 80% of companies will prioritize time management by 2025, highlighting its growing importance in the business world.
- Press efforts: Developing press releases and pitches such as “Efficient Work Time Management: How to Avoid Penalties and Comply with New Labor Regulations” and “Two Out of Three Spaniards Support the Four-Day Workweek” to showcase Protime’s exclusive insights.
- Media relations: Promoting interviews to highlight Protime’s data and surveys. To maximize impact, current trending topics have been used as a hook, ensuring that the information effectively reaches the target audience.
Tech Hub in Barcelona: A Center for Digital Innovation
One of the pillars of Protime’s expansion in Spain is the establishment of a tech hub in Barcelona. This space is set to become a key center for digital innovation, attracting specialized talent and developing solutions tailored to market needs.
With over 250 employees, the hub will foster collaboration between experts in technology, time management software design, and business management, driving the digital transformation of the sector.
A Promising Future for Protime in Spain
With a solid track record in Europe, Protime arrives in Spain to revolutionize work time management. With a strategic approach and a strong commitment to technological innovation, the company has established a hub in Barcelona, positioning itself as a market leader. Its mission is clear: to provide efficient solutions adapted to the new realities of the workplace, helping businesses optimize time management and enhance productivity in an ever-evolving environment.
At V3rtice, we support Protime in this journey, helping to strengthen its impact through effective communication and well-defined press and public relations strategy thanks to our strong relationships with key stakeholders from the press & PR community . We believe that efficient time management not only improves productivity but also enhances the quality of life for work teams.
If you want your company to stand out and build meaningful relationships with employees or key stakeholders from your sector, our press agency is here to help you develop a management approach that makes a difference. Together, we can transform how organizations optimize their time and maximize their talent.
