In the heart of Barcelona, Fargas’ chocolates, bars, and legendary hot chocolate have sweetened the city since 1827. Its artisanal workshop, untouched by time, is a living legacy of chocolate-making tradition. But how can all that history and this centuries-old family business stand out and make an impact in the digital world in the 21st century without losing an ounce of its essence?
Through a social media and content strategy that combines storytelling with a much more polished, modern, and defined visual identity that will last over time, building a digital brand consistent with its artisanal tradition in the digital environment and presenting itself as a benchmark on social media as well.
The challenge: digitize without losing its essence and facing digital transformation
We had to preserve the artisanal, centuries-old character of Fargas while reaching new audiences, especially young people who don’t have the tradition of shopping at Xocolates Fargas, tourists from downtown Barcelona, and foodies who love dark chocolate and are looking for gastronomic experiences and the gift of a quality, artisanal product.
We began by laying the foundations for a solid visual identity for social media, capable of conveying the Fargas spirit in every post.
The three pillars of our social media strategy for Fargas:
1. Images that captivate: We directed the photographic production, focusing on the details of the product, the workshop, and the historic store, to convey the quality and warmth of Fargas’ premium chocolates. This was to convey the weight of history, from those 198 years since they opened until today.
2. Aesthetic fidelity: We’ve maintained the historic color palette and the original logo to reinforce the emotional connection with the brand, but we’ve modernized that aesthetic with visuals that are pure pleasure, where the product, the main ingredient: dark chocolate, and the artisan hands of someone who has been in the workshop for almost 40 years take center stage, looking to the present and the future.
3. Social media content that blends history and current events: We alternate posts about products and everyday moments from the workshop. We plan each month around holidays and key events.
Thanks to this social media focus, the Xocolates Fargas profile has expanded its follower base by ~10% in just one month since we started, and we have much more to share.
Xocolates Fargas is opening the door to new generations of chocolate lovers and visitors looking for authentic and unique products, and who value its chocolates and dark chocolate products with a cocoa content of over 52%. Now, its history feels as alive on social media as it has in its Carrer del Pi store for 198 years, and at V3rtice, we’re doing our part and contributing all our expertise to help it shine on social media, helping its business grow to celebrate this upcoming 200th anniversary together in 2027.
And you? Do you want to bring your brand’s history to social media and preserve 50, 100, or 150 years of an artisan business, looking to the future to renew your customer base with new generations and adults who value quality, craftsmanship, while remaining true to its history and values?
Write to us, and as your social media agency, we’ll create a strategy together that projects and makes an impact in this 21st century, always preserving the history, the product, and the traditions of your business from decades or centuries past.
