Turris trusts V3rtice for its new social media strategy
Surely you know Turris and, if you do not know it, we anticipate that it is characterized by bringing to your neighborhood the best bread, made with respect for the craft and for people. Since 2008, Turris, with the help of its master baker Xavier Barriga, opens the doors to an artisan world full of new experiences, with a very marked philosophy to create artisan bread daily, without haste and with care, as the one of a lifetime.
As a 360º communication agency, V3rtice has carried out the Social Media strategy, digital design and SEO strategy for Turris, and what has been the goal? To optimize and make their channels shine, even more, to create attractiveness thanks to the quality of their products and the essence of the team behind them.
What’s the main objective of the Social Media strategy?
The main objective is to continue positioning Turris in the minds of consumers, achieving the differentiating and unique value of the brand. To do this, V3rtice has defined the visual identity through its personality both visually and in terms of messages (copies).
First of all, our digital design team faced an important challenge in order to face the arrival of Turris, to understand the brand, its identity and its needs to connect its audience. A challenge that we love because conforming is not our thing and we want to reinvent ourselves with each client.
The result at a conceptual level, by the design department, was to give a twist to the brand’s communication on social networks and develop a look and feel that brings us closer to the bakery, its textures and even its smells and flavors.
In short, the team has sought that the images convey the sensations that the customer experiences when entering any of the Turris bakeries. A way to approach the bakery online through the power of images.
In addition, the Social Media team has been able to land and transmit, thanks to the energy of words, the essence of Turris in each message in networks. A Social Media strategy that is characterized by communicating and building with a close tone: its products, its bakeries, its philosophy and most importantly, all the people who make it possible for you to find the best quality in their products.
In V3rtice we want to connect with the target audience, empathize with them creating a sense of community and increase interaction to continue growing.
What are the objectives of the SEO strategy?
Thanks to SEO positioning we can optimize the client’s website and improve its position in search engines. What do we want to achieve for Turris? Give authority to the web, increase organic traffic, increase valuable content from blogs, position ourselves against the competition and improve the visibility of the web among many other objectives.
At V3rtice we want you to be better, to work hand in hand and thus grow strongly to the next level. As a communication agency we give the boost your brand needs to position itself and stand out from the competition.
If your company or brand also needs a boost to position itself in the market, it’s time to change your strategy. V3rtice, communication, digital marketing and design agency in Barcelona and Madrid, is your perfect ally.
