On April 14, Briochef consolidated its position as a benchmark in gourmet gastronomy by receiving outstanding recognition at the 5th Spanish Hamburger Championship 2025. Its creation, “Briochef Orígenes,” was selected as the best hamburger in the Community of Madrid and the third best in all of Spain, reinforcing its brand positioning and prominence in specialized media.
An impactful event: national recognition and reach
The brand not only excelled nationally, but also achieved 17th place in the global rankings with its Brooklyn burger, consolidating its international reach. This milestone is the result of a well-structured communications strategy, where media visibility and product differentiation have been key to reaching the most demanding audiences.
Briochef also reached its third consecutive final in the Burgershowdown championship, once again winning the Madrid championship. Each achievement boosts its brand awareness, allowing it to establish stronger connections with its audience and expand its market presence.
An incomparable flavor: innovation and quality as our standard
Briochef Orígenes is a gourmet masterpiece. Made with Galician blonde beef, Iberian bacon jam with coffee and rum, Gruyère and mature cheddar cheeses, artisanally pickled gherkins, crispy bacon, and coastal chili sauce, this burger fuses flavors from diverse cultures. Its artisanal brioche bun and meticulous presentation complete a unique culinary experience, designed to delight with every bite.
Brand positioning: strategy and vision for the future
Omar Aljouda, CEO of Briochef, emphasized that “these recognitions are the result of teamwork and a commitment to excellence.” The brand continues to pursue a communications strategy focused on positioning an authentic brand that blends tradition, creativity, and innovation.
With a presence in Alcalá, Moncloa, and Chamberí, Briochef continues to expand its network and reputation through strategic communication initiatives, such as exclusive events and participation in culinary competitions.
Briochef entrusted V3rtice with the organization of the event, thanks to our ability to provide highly effective press management for the event. Their focus on industry events and market knowledge were key to the success of the gastronomic brand’s media reach.
If you’re looking to make your brand stand out and establish meaningful connections with your audience, we’re here to develop a communication strategy that stands out. Together, we can take your message where it really matters thanks to V3rtice’s media planning agency.
Keys to V3rtice’s press management
From event conceptualization to media engagement and management, V3rtice designed a memorable experience that ensured the attendance of key profiles and earned significant coverage in both specialized and general press. The professionalism of its team, its strategic vision, and its ability to connect brands with specific audiences were key to amplifying the impact of this launch.
With a solid track record in managing brand events, product launches, and communications campaigns, V3rtice is positioned as an ideal strategic partner for brands looking to differentiate themselves, increase their visibility, and strengthen their positioning.
Cases like Briochef’s demonstrate the power of effective media planning, combining product quality, storytelling, and a strategic presence in the sector.
Our agency understands the importance of well-structured communications for expanding brands. Our work involves designing effective communication strategies that strengthen a brand’s positioning, connect with new audiences, and multiply its media visibility. As part of this work, we launched a press release that has generated numerous hits and several interviews, thus expanding the brand’s reach and presence in the market.
