The brand strategy of Okaidi, the renowned international children’s fashion brand, continues to grow in the Spanish market. With a firm commitment to sustainability, functional design and social commitment, the company closed 2024 with a 9% growth in sales and a record EBITDA of 87%. The strategy focused on economic and retail media, and included press releases, relationship management with journalists and coordination of corporate interviews, achieving coverage in publications such as Forbes and La Vanguardia. This collaboration is based on the trust and results obtained in previous actions with V3rtice.
To give visibility to these results and reinforce its positioning in the media, V3rtice has designed and implemented a comprehensive communication strategy focused on the brand values, economic impact and sustainable commitment of the company.
The collaboration with Okaidi is not new. The brand had already worked with us before and decided to count on V3rtice again because of our experience, agility and knowledge of the media environment, looking for a reliable partner capable of translating their achievements into relevant impacts in the press.
Design and implementation of a communication strategy focused on strategic media
From V3rtice we have carried out a comprehensive communication strategy focused on strategic and specialized. Among the actions we have developed for this campaign we highlight:
- Development of a tailor-made communication plan, focused on economic and retail media.
- Drafting and dissemination of press releases highlighting the key milestones of Okaidi Spain’s expansion in 2024.
- Proactive relationship management with key journalists and media in the sector.
- Organization and coordination of corporate interviews with brand spokespersons in reference media.
Reinforcing brand positioning through media impacts
As a result, we have managed to generate prominent coverage in key economic and retail media. Okaidi has been featured in publications such as Forbes, La Vanguardia or Modaes, as well as in qualitative interviews in specialized media.
A partnership based on trust and results
The good experience in previous collaborations, added to the agility, the close relationship and the results orientation of our team, were key for Okaidi to trust again in V3rtice for this communication action.
Do you want to enhance the communication and positioning of your brand as Okaidi? At V3rtice we are your trusted communication and PR agency.
