NAWI Cosmetics is a skincare brand that promotes diversity, authenticity, and accessibility for all skin types. Its inclusive philosophy actively supports the LGTBIQ+ community, embracing a fresh, natural, and barrier-free approach to communication.
At V3rtice, we took on the challenge of building their Instagram profile from scratch, developing a content strategy that would not only boost product visibility but also consolidate a loyal and engaged community aligned with the brand’s values.
We worked on different strategic lines that allowed us to strengthen NAWI’s presence on social networks
We defined a communication and branding strategy fully aligned with NAWI’s essence, ensuring a close, natural, and inclusive tone of voice that reflected the brand’s core values. Additionally, we established strategic content pillars to structure and optimize their long-term digital presence.
To create a strong visual identity, we developed a feed plan, designed highlight stories, and applied a consistent graphic style that matched NAWI’s brand aesthetics.
We also organized a professional photoshoot to generate high-quality, engaging content that aligned perfectly with the brand image.
With an optimized budget, we collaborated with influencers who resonated with NAWI’s identity to maximize brand awareness. Additionally, we launched giveaways to boost engagement and attract new followers.
Measurable Results and Steady Growth
The communication strategy implemented has delivered significant results:
- Built an Instagram profile from scratch, creating a clear brand identity and a steadily growing community.
- Adapted all content and communication to reflect NAWI’s values.
- Increased engagement through interactive strategies such as giveaways and influencer collaborations.
- Positioned NAWI in the social media landscape, strengthening its image in the inclusive skincare sector.
