Communication & PR., Design & Visual, Sin categoría

V3rtice creates a media communication strategy for Lapee.

V3rtice developed a communications strategy for Lapee, focusing on press releases and interviews, to increase its media presence and raise awareness about the importance of its portable toilets for women. The strategy seeks to improve its image and expand its national reach.

V3rtice creates a media communication strategy for Lapee aimed at increasing its presence in the media. It is based on the drafting of press releases to bring visibility to its values and the strong social commitment that this brand brings.

About

Lapee was founded by Gina Périer and Alexander Egebjerg, two architects graduated from the Royal Danish Academy in Copenhagen, in 2017 in Denmark. While attending a local festival in Denmark, Gina and Alexander noticed the uncomfortable situation that women face when restrooms are occupied. Women often face the dilemma of queuing up in a very long line or resorting to improvised, unsafe, unhygienic, and degrading backup plans, commonly known as “sneaking between cars” or “hiding behind bushes.” Lapee was created to improve gender equality by giving women the right to urinate in a safe and clean environment when attending outdoor events such as festivals, marathons, or sports tournaments. Lapee has already been implemented in 15 countries and has won several awards for its innovative concept and design.

Our strategy

Lapee trusts V3rtice and its communication department to create a 360 communication strategy to reach its target audience through the media, grow, and effectively position itself. Press release writing has been worked on to achieve that dissemination, and media interviews have also been secured. The strategy is focused on giving Lapee national visibility.

Thanks to the development of the communication strategy, we improve the image, raising awareness about the importance these restrooms have for women, generating trust and credibility. Additionally, we define the tone and style to connect with the target audience, potentially reaching new markets.

At V3rtice, we seek to shine a spotlight on these projects so they can grow strongly, always working hand in hand. We will help you boost your brand to stand out from the competition.

If your company or brand also needs a boost to position itself in the market, now is the time. V3rtice, a communication, digital marketing, and graphic design agency in Barcelona and Madrid, is your perfect ally.

V3rtice, a comunication, digital marketing, and graphic design agency in Barcelona and Madrid, is your perfect partner.