On February 12th, the Asociación Sector Papelería held its Ordinary General Assembly at the Club Financiero Génova in Madrid, gathering more than 100 representatives from leading companies in the sector. The event was a pivotal moment for defining brand positioning strategies, strengthening the industry, and presenting initiatives aimed at improving access to essential educational materials. Additionally, the presence of mass media outlets helped amplify the event’s impact, ensuring broader visibility and fostering discussions on the industry’s future.
An Impactful Event: Reach and Volume
With the participation of over 28 leading companies, the General Assembly established itself as a must-attend event for the sector. Renowned brands such as STABILO, FOLDER PAPELERÍAS, HAMELIN BRANDS, ABACUS, NAVIGATOR, MAPED, HENKEL, and FINOCAM actively participated, reaffirming their commitment to strengthening the stationery market in Spain.
The event not only served as a gathering space for key players in the sector but also encouraged the generation of synergies and collaborations to address the industry’s challenges. Throughout the day, topics such as sustainability in school supply production and the impact of digitalization on consumption habits were discussed. The participating companies agreed on the need to innovate and adapt to the new market demands, ensuring the quality and accessibility of essential educational products.
Achievements and Challenges: The Fight for VAT Reduction
One of the key points of the Assembly was the strategy to achieve a reduction in VAT on essential stationery products, which are currently taxed at 21%. The Association will intensify its efforts with the Government of Spain, seeking support from various political parties for the implementation of this fiscal measure.
Despite the consensus within the sector, the challenge remains to convince the authorities that these products are essential for education and should benefit from a reduced VAT, just like textbooks.
Internationalization and Digitalization: Other Strategic Pillars
In addition to the fiscal fight, the Association highlighted the importance of digitalization and its impact on education. In support of the recent UNESCO report, the Association emphasized the need for a hybrid model combining digital tools with physical materials. The sector’s European expansion was also discussed through collaboration with counterpart organizations in France (UFIPA), Italy (UFC), Germany (SPB), and Portugal.
If you’re looking to make your brand stand out and establish meaningful connections with your audience, we are here to help develop a communication strategy that makes a difference. Together, we can take your message where it truly matters through media planning.
Key Elements of V3rtice’s Press Strategy
To organize the event, the Paper Industry Association relied on V3rtice due to our proven ability to manage press coverage effectively. Our deep expertise in business sector events and market knowledge played a crucial role in ensuring the Assembly’s media success.
We recognize the importance of well-structured communication for growing brands, which is why our focus is on crafting strategies that enhance a brand’s positioning, engage new audiences, and increase its media visibility. As part of this effort, a press release was launched, generating 45 media hits and several interviews, further expanding the brand’s reach and its market presence.
