Fridec is a leading company in commercial interior design and integrated solutions for refrigeration and air conditioning for both small retailers and large supermarket chains or food suppliers in need of refrigeration and air conditioning systems. The brand needed a touch of modernity, greater visibility of its business and fresh air.
For this, as an agency specialized in digital marketing and communication, we have accompanied Fridec in its evolution to consolidate its identity and enhance its online digital presence through a complete project: from the design, programming and launch of a new website, to the creation of a new website, to the creation of a new website. design, programming and launch of a new website, to the optimization of its digital strategy, both its organic channels (Instagram, Facebook, LinkedIn) and Google Ads campaigns to capture leads and business in the future.
A new web design for a unified brand
Fridec had two two distinct lines of business, Fridec Commercial Interior Design y Fridec Solutionsbut their digital presence did not reflect this duality in a cohesive way. Our challenge was to design and develop a new modern and intuitive website, aligned with its business vision, integrating both areas under the same digital platform.integrating both areas under the same digital platform.
With a visually appealing design and an optimized user experience, this new website is a milestone that will mark a before and after in the brand’s digital presence.
Digital strategy: strengthening Fridec’s online presence
In addition to the website, at V3rtice we have taken on the responsibility of managing and optimizing Fridectice’s organic channels. Fridec’s organic channels on platforms such as Instagram, Facebook and LinkedIn, creating a coherent strategy that reinforces the brand’s identity and attracts new customers in all its business verticals.
Our work includes:
- Redefinition of the content strategy for social for social networks, aligned with the new brand image.
- Management and constant updating of the website to ensure optimal performance.
- Execution of an in-depth SEO audit, keyword research vs. the competition and implementation of a solid SEO strategy in the coming months by the V3rtice team to improve visibility and positioning in Google, and increase organic traffic to each of your businesses. by the V3rtice team to improve visibility and positioning in Google, and increase organic traffic to each of its businesses.
- The final step will be to activate in a few months lead generation campaigns with Google Adscampaigns, focused on maximizing the acquisition of new clients and generating business opportunities.
Expected results: a brand with a strong digital identity
Thanks to this transformation, Fridec will have a renewed and consolidated digital identity.with a website optimized for customer acquisition and a well-structured digital ecosystem. Among the key benefits of this project we highlight:
🔹 Greater clarity in the communication of its serviceswith an intuitive website that reflects its expertise in commercial interior design and integrated solutions.
🔹 A more modern and functional web designthat improves the user experience and facilitates conversion.
🔹 Search Engine Optimization (SEO) to attract qualified organic traffic.
🔹 Greater impact on social networkswith a strategy aligned to its new identity.
V3rtice and Fridec: a partnership for digital growth
This success story demonstrates how a comprehensive strategy of design, web development and digital marketing can transform a brand’s online presence and boost its growth. At V3rtice we specialize in designing customized strategies that maximize our clients’ digital impact..
If your brand needs a new a new visual identity, an optimized website or an effective digital strategy, atat V3rtice Contact us and let’s take your business to the next level!
