At V3rtice we have driven the digital transformation of Bodegas Lleiroso, a premium winery from Ribera del Duero with a strong link to art and culture, which was looking to take its social media presence to the next level. To achieve this, we designed a social media strategy aligned with its identity, able to reflect its exclusivity, improve its positioning and strengthen the link with its community.
At V3rtice we have driven the digital transformation of Bodegas Lleiroso, a premium winery from Ribera del Duero with a strong link to art and culture, which was looking to take its social media presence to the next level. To achieve this, we designed a social media strategy aligned with its identity, able to reflect its exclusivity, improve its positioning and strengthen the link with its community.
Bodegas Lleiroso has found in social networks a key channel to reflect its exclusivity, improve its positioning and, above all, strengthen the link with its community. Through a visual and narrative strategy aligned with its values, the brand has managed to connect with a wider audience and consolidate its image as a benchmark for signature wine in the digital environment.
The steps of our winery strategy
To transform Lleiroso’s digital presence and align it with its premium and cultural identity, we designed a comprehensive social media plan that encompasses both visual and narrative, taking care of every detail of the content, positioning and interaction with the community.
1. Visual coherence at the service of the brand
The first step was to work on a visual social media plan, focused on a feed media strategy that would elevate the brand’s image; we set out to turn Bodegas Lleiroso’s profile into an authentic digital cover letter: elegant, harmonious and coherent with its values.
To do this, we defined a careful aesthetic line, with a visual composition that reflected the premium character of the winery and transmitted a sensory experience linked to the world of wine. We opted for a sophisticated chromatic palette, an orderly layout and a photographic style that highlighted the quality of the product and the environment where it was born.
2. Convey elegance and art
The selected images and videos capture details of the vineyard, emblematic corners of the winery, the texture of the wine in the glass and the winemaking process, always from an artistic and evocative perspective. Positioning Lleiroso not only as a high-end winery, but also as a brand with cultural and aesthetic sensitivity.
3. We are committed to a strategic editorial calendar
We designed an editorial calendar that balanced informative, inspirational and promotional content. We alternated publications about the winery, art and wine related appointments, events and tastings. In this way, we maintain the public’s interest, increase the frequency of interaction and generate a stronger emotional bond with the audience.
4. Organic visibility and segmentation
To maximize the visibility of the content, we implemented a system of stratified hashtags, combining generic (#winelover), niche (#WineWithHistory), geographic (#RiberadelDuero) and personalized (#BodegaLleiroso) tags.
In addition, we apply SEO techniques in social networks, identifying and using relevant keywords in texts and descriptions to improve organic positioning.
5. Results: a more active community and a reinforced brand image.
The implementation of this strategy has transformed the profile of Bodegas Lleiroso in social networks. Today, the brand projects a much more sophisticated image aligned with its value proposition. Interaction on the part of followers has increased significantly and the relationship between the winery and its audience has become closer, more participative and emotional.
Do you want your brand to stand out on social networks and create a loyal community? Like social media agency we design with you the perfect strategy to connect and grow.
