Brooklyn Fitboxing, the international high-intensity training chain, continues its expansion in Europe, Latin America, and Spain with a unique concept that combines non-contact boxing, music, and gamification. Facing unstoppable growth, at V3rtice we have strengthened their brand positioning to establish them as an innovative option for those looking to improve their fitness while having fun.
This method, which has already won over thousands of people, arrives with the mission of transforming training by offering dynamic, challenging, and energy-packed sessions.
A Unique Concept: Sports, Motivation, and Gamification
Brooklyn Fitboxing has established itself as a benchmark in the fitness world, positioning itself as a workout that is not only effective but also fosters a motivating community where every punch counts.
The success of Brooklyn Fitboxing is based on its innovative combination of key elements for an effective and enjoyable workout:
- High-intensity training: 47-minute classes combining non-contact boxing and functional exercises to maximize calorie burn.
- Scoring system and gamification: Every punch is recorded and turned into points, encouraging constant improvement and fostering both personal and group motivation.
- Motivating atmosphere and immersive music: Sessions designed with a dynamic rhythm to enhance performance and experience.
- Fitboxing community: A network of fitboxers who compete and train together, creating a social and motivating environment.
Its Expansion Strategy and Brand Positioning in Spain
Brooklyn Fitboxing aims to establish itself as the most innovative training option.
To achieve this, at V3rtice, we have developed a press & PR communication strategy that has reinforce Brooklyn and maked the brand stand out versu competition in such as competitive market.
Key Aspects of V3rtice’s Press Strategy
V3rtice agency understands the relevance of well-structured communication for expanding brands like Brooklyn Fitboxing and create the right bonding with key press stakeholders in order to get the maximum coverage of Brooklyn actions and events.
Our role is to design effective press & PR communication strategies that strengthen their brand positioning, connect with new audiences, and enhance their media visibility.
- Market research: We have analyzed Spanish sports and gym trends and habits to ensure their offering and experience reach a broader audience. Additionally, we have considered the company’s expansion data to guide strategic actions and leverage what is unique under Brooklyn
- Awareness campaigns: Our press strategy has focused on promoting the benefits of fitboxing for physical and mental health, leveraging key dates such as World Cancer Day and Valentine’s Day to highlight sports as a healthy way of life and socialization.
- Media presence: We have spread Brooklyn Fitboxing’s philosophy through press releases, interviews, and features in sports and lifestyle media, with publications such as “8 Tips to Start at a Gym” and “Muscle Strength: Key to Preventing Aging-Related Diseases,” as well as the announcement of their expansion in 2024.
- Exclusive sessions: V3rtice has also organized exclusive sessions for journalists, allowing them to experience the training method firsthand and share their experience to amplify the message.
Brooklyn as the Future of Fitness
Brooklyn Fitboxing is not just a workout; it’s an experience that transforms both body and mind. Our communication agency supports Brooklyn Fitboxing in its mission to revolutionize the way people train, connect, and push their limits every day. We believe that sports are a powerful tool to inspire, motivate, and create a positive impact on the community.
If you want your brand to stand out and build meaningful connections with your audience, we are ready to develop a press strategy that makes a difference. Together, we can take your message where it truly matters.
