Boschmarín, a premium brand specialized in decoration products focused on the culture of fire, has opted for a digital strategy based on content marketing in social networks and Google Ads advertising to enhance its identity and connect more closely and emotionally with a demanding audience, with the help of V3rtice.
What is the challenge of communication with content marketing?
To boost its growth in key markets and position Bosch Marín as a reference for both end consumers and professionals in the sector through emotional marketing and a solid branding strategy.
The communication strategy we have designed is driven by the main objective of driving sales indirectly through organic content. The aim is:
- Increase the number of leads and sales.
- Expand visibility in key geographical areas and strengthen the community of architects, interior designers and distributors.
- Increase engagement through interactive and relevant content that encourages active user participation.
- Differentiation from its main competitors
The keys to success in network management for Bosch Marín
The creation of visually impactful, attractive and calendarized content that aligns with the brand’s aesthetics and reflects its values, which will contribute to brand differentiation.
This management will allow the brand to achieve a direct and personalized contact with its audience, which will favor a greater connection and understanding between both.
If you also want to elevate your brand or business, contact us at V3rtice. As a Social Media Agency and Google Ads Agency, let’s start building together a personalized digital strategy.
