Traductores VA by VASCO: Growing brand and expanding the use of artificial intelligence translation devices
Traductores VA by VASCO, Europe’s leading company specializing in electronic translation devices, develops innovative solutions that use artificial intelligence to facilitate communication and break down language barriers. Its devices, such as portable translation tools, smart headsets and apps, are designed to optimize interaction between people of different cultures and languages.
Establishment and expansion of brand positioning in Spain
Traductores VA by VASCO continues its expansion in Spain with the launch of new devices and tools designed to facilitate communication in both private and professional environments. The brand has reinforced its growth in the domestic market during 2024, adapting its offer to local demands and consolidating its position as a benchmark in efficient and innovative translation solutions.
Traductores VA also stands out for its commitment to corporate social responsibility, as on several occasions it has donated translation devices to associations such as the Red Cross, Open Arms or Renfe. These donations have been made with the aim of breaking down language barriers between volunteers and those in need of help, allowing them to act quickly in any eventuality.
Traductores VA also stands out for its commitment to corporate social responsibility, as on several occasions it has donated translation devices to associations such as the Red Cross, Open Arms or Renfe. These donations have been made with the aim of breaking down language barriers between volunteers and those in need of help, allowing them to act quickly in any eventuality.
Keys to V3rtice’s press strategy
V3rtice has focused the entire strategy of Traductores VA by VASCO on effective and direct communication, understanding the need to amplify the media impact of a technological brand that is in pure growth and presents novelties to the market every day. Through V3rtice’s communications and public relations department, we have developed a strategy completely adapted to these particularities, in order to strengthen its image, reach new audiences and increase the presence of translation technology in the media. Among the various actions that have been implemented, the following stand out:
– Media presence → Press releases have been developed and distributed to general, technological, tourism and sectorial media, covering news related to the importance of languages in tourism and talking about the revolution that AI represents to break language barriers. These communications have been focused on highlighting the product and reinforcing the brand image. An example of a press release launched is ‘Technology as a support for social change: can AI help to improve the world’, reflecting the brand’s commitment to making its technology transcend social issues.
– Organization of several events → In September 2022 we organized a round table with several brands in the tourism sector under the name of Turismo Shock, to talk about the future of the sector, together with VA Translators by VASCO. More recently, in February 2025, we presented to the press the latest VA Translators’ electronic device, the E1 Translator, consisting of two right earphones capable of translating in up to 64 languages. During the event we had the presence of more than 20 journalists, with media such as Expansión, 20 minutos or Voz Pópuli.
– Collaborations with media and product reviews → As part of the communication strategy in lifestyle and technology media, we have opted for sending translation devices to journalists and creators of reference content in publications such as Xataka, Computer Hoy or 20 minutos, among others, as the brand trusts the quality of its products. In doing so, it allows them to test them first-hand and share their experiences, highlighting the confidence they have in their performance and effectiveness.
– Collaboration with associations → Traductores VA by VASCO emerged in Poland in the medical field. It currently has a strong presence in the tourism and professional sectors as a device that can improve communication between people. However, it has not forgotten its roots and is still looking to help in places where communication has to be fast to solve any vitally important unforeseen event. For this reason, Traductores VA has collaborated in recent years with associations such as Open Arms, Red Cross or Renfe.
Thanks to its collaboration with V3rtice, Traductores VA by VASCO has managed to consolidate the positioning of its devices in the market. These tools are now essential for any international worker who travels frequently or for intrepid travelers who do not want to miss anything due to language barriers.
– Media presence → Press releases have been developed and distributed to general, technological, tourism and sectorial media, covering news related to the importance of languages in tourism and talking about the revolution that AI represents to break language barriers. These communications have been focused on highlighting the product and reinforcing the brand image. An example of a press release launched is ‘Technology as a support for social change: can AI help to improve the world’, reflecting the brand’s commitment to making its technology transcend social issues.
– Organization of several events → In September 2022 we organized a round table with several brands in the tourism sector under the name of Turismo Shock, to talk about the future of the sector, together with VA Translators by VASCO. More recently, in February 2025, we presented to the press the latest VA Translators’ electronic device, the E1 Translator, consisting of two right earphones capable of translating in up to 64 languages. During the event we had the presence of more than 20 journalists, with media such as Expansión, 20 minutos or Voz Pópuli.
– Collaborations with media and product reviews → As part of the communication strategy in lifestyle and technology media, we have opted for sending translation devices to journalists and creators of reference content in publications such as Xataka, Computer Hoy or 20 minutos, among others, as the brand trusts the quality of its products. In doing so, it allows them to test them first-hand and share their experiences, highlighting the confidence they have in their performance and effectiveness.
– Collaboration with associations → Traductores VA by VASCO emerged in Poland in the medical field. It currently has a strong presence in the tourism and professional sectors as a device that can improve communication between people. However, it has not forgotten its roots and is still looking to help in places where communication has to be fast to solve any vitally important unforeseen event. For this reason, Traductores VA has collaborated in recent years with associations such as Open Arms, Red Cross or Renfe.
Thanks to its collaboration with V3rtice, Traductores VA by VASCO has managed to consolidate the positioning of its devices in the market. These tools are now essential for any international worker who travels frequently or for intrepid travelers who do not want to miss anything due to language barriers.
VA by VASCO translators: the present and the future of tourism
Traductores VA by VASCO has completely changed the concept of international tourism, bringing safety and comfort when traveling to foreign countries. With 10 different AI engines, the company’s devices ensure effective translation. In addition, they are capable of translating text, voice and images. The Translator V4 has a camera that can take pictures of anything to translate it, so tourists no longer have to worry about what they order in restaurants or get lost on bus lines that are far from the most touristy stretches.
