Mutual Médica achieves record visibility with 882 media hits in 2024
Mutual Médica is a reference entity in the field of social security for doctors in Spain, committed to the welfare and protection of the healthcare community. However, in order to strengthen its positioning and consolidate its position as a key player in the sector, it needed to enhance its notoriety and presence in the media. To do so, it relied on V3rtice to develop a PR strategy that would increase its media impact and reinforce its visibility in the main national media, consolidating it as an expert voice in the medical and insurance field.
Mutual Médica’s challenge: consolidating its presence in the media
Mutual Médica wanted to strengthen its position in the social security sector for doctors and consolidate its position as a benchmark in the healthcare field. To achieve this, it was essential to increase its presence in the main media, reinforcing its notoriety and its role as an expert voice in the protection and welfare of the medical community. At V3rtice, we analyzed their needs and designed a PR strategy focused on boosting their media impact, achieving greater coverage in the press, radio and television.
Building a strong brand: keys to stand out in the media
Mutual Médica had very defined objectives: to consolidate its position as a prescriber in the medical sector, to build a lasting brand awareness and to give visibility to its different spokespersons, both Mutual Médica and the Mutual Médica Foundation. To this end, in collaboration with our communication and PR team, we defined a strategy focused on increasing its impact in the media and reinforcing its presence in the sector.
-To bea reference in the medical field: Through a constant presence in specialized and generalist media, we have achieved that Mutual Médica is recognized as an expert source on key issues for the medical community.
Sustained increase inbrand awareness: Thanks to a well-structured PR strategy, Mutual Médica has strengthened its reputation in the sector, with appearances in prestigious media such as El País, ABC La Vanguardia, RNE and OkDiario, among others, as well as on television and radio.
-To makeits spokespersons and major initiatives visible: We have worked to give prominence to the voices of Mutual Médica and the Mutual Médica Foundation, positioning its experts on issues relevant to the sector. In addition, we have continued to promote the visibility of its major annual event, the Mutual Médica Foundation Awards, as a benchmark in the medical field.
With this approach, Mutual Médica has managed to consolidate its position in the information ecosystem, strengthening its reputation and ensuring that its voice remains key in the field of health and medicine.
-To bea reference in the medical field: Through a constant presence in specialized and generalist media, we have achieved that Mutual Médica is recognized as an expert source on key issues for the medical community.
Sustained increase inbrand awareness: Thanks to a well-structured PR strategy, Mutual Médica has strengthened its reputation in the sector, with appearances in prestigious media such as El País, ABC La Vanguardia, RNE and OkDiario, among others, as well as on television and radio.
-To makeits spokespersons and major initiatives visible: We have worked to give prominence to the voices of Mutual Médica and the Mutual Médica Foundation, positioning its experts on issues relevant to the sector. In addition, we have continued to promote the visibility of its major annual event, the Mutual Médica Foundation Awards, as a benchmark in the medical field.
With this approach, Mutual Médica has managed to consolidate its position in the information ecosystem, strengthening its reputation and ensuring that its voice remains key in the field of health and medicine.
More than 1,000 media hits: Mutual Médica consolidates its notoriety in the industry
Mutual Médica’s communication and PR strategy has obtained outstanding results in 2024, with 882 impacts in the media, reaching an audience of more than 107.8 million people and generating an advertising value of 1.81 million euros. In addition, the communicative impact obtained has exceeded 7.04 million euros, consolidating the presence of Mutual Médica and its Foundation as a reference in the medical and insurance field.
So far in 2025, the trend continues to rise, with 174 media hits, reinforcing its positioning in the press, radio and television, as well as in specialized media in health, economy and the insurance sector.
So far in 2025, the trend continues to rise, with 174 media hits, reinforcing its positioning in the press, radio and television, as well as in specialized media in health, economy and the insurance sector.
Conclusion: Boost your presence in media like Mutual Médica
Mutual Médica’s communication and PR strategy has obtained outstanding results in 2024, with 882 impacts in the media, reaching an audience of more than 107.8 million people and generating an advertising value of 1.81 million euros. In addition, the communicative impact obtained has exceeded 7.04 million euros, consolidating the presence of Mutual Médica and its Foundation as a reference in the medical and insurance field.
So far in 2025, the trend continues to rise, with 174 media hits, reinforcing its positioning in the press, radio and television, as well as in specialized media in health, economy and the insurance sector.
So far in 2025, the trend continues to rise, with 174 media hits, reinforcing its positioning in the press, radio and television, as well as in specialized media in health, economy and the insurance sector.
