A PR strategy that raised Aticco’s visibility and positioning with 790 impacts
Aticco is an ecosystem where entrepreneurs and companies can connect, inspire and grow. With coworking spaces, coliving and a platform to promote entrepreneurship, its objective is to promote collaboration and networking among its community. But how does a brand with such a complete proposal gain visibility and strengthen its positioning? in such a competitive market?
At V3rtice we have had the opportunity to be a strategic partner of Aticco in order to enhance its presence in the media, strengthen its reputation and consolidate its leadership in the sector.
As your communications agency, we have turned your concerns into opportunities and designed a strong PR strategy. How did we do it?
At V3rtice we have had the opportunity to be a strategic partner of Aticco in order to enhance its presence in the media, strengthen its reputation and consolidate its leadership in the sector.
As your communications agency, we have turned your concerns into opportunities and designed a strong PR strategy. How did we do it?
From strategy to action: strategic media impacts
Our communication plan has led Aticco to consolidate its position as a reference in Spain, achieving great coverage in the press, radio and television. Through a strong and planned communication, we have achieved great results in the last six years. In 2024 alone, we achieved 790 impacts in general TIER 1 media, such as La Vanguardia, Europa Press and Agencia EFE, as well as a strong presence in the economic media of reference in our country, such as Cinco Días, Expansión, Forbes and El Economista.
As a brand born in Barcelona, we have also worked to consolidate its positioning in the city of Barcelona, achieving an outstanding notoriety in the Catalan media such as TV3, El Periódico de Catalunya, El Nacional or Diari Ara.
This impact translates into an accumulated audience of almost 139,000 readers and a communicative return valued at more than 2.3 million euros.
The trend in 2025 continues to rise, with more than 100 appearances in the first three months of the year. In this way, we continue to strengthen Aticco’s presence and open up new strategic opportunities. Beyond the numbers, this growth has strengthened its reputation and boosted its connection with customers, investors and partners.
As a brand born in Barcelona, we have also worked to consolidate its positioning in the city of Barcelona, achieving an outstanding notoriety in the Catalan media such as TV3, El Periódico de Catalunya, El Nacional or Diari Ara.
This impact translates into an accumulated audience of almost 139,000 readers and a communicative return valued at more than 2.3 million euros.
The trend in 2025 continues to rise, with more than 100 appearances in the first three months of the year. In this way, we continue to strengthen Aticco’s presence and open up new strategic opportunities. Beyond the numbers, this growth has strengthened its reputation and boosted its connection with customers, investors and partners.
Main objectives to gain brand awareness
To achieve these results, we work every year on a strategy based on three fundamental pillars:
1. Powerful storytelling aligned with Aticco’s values: From the beginning, we defined a corporate tone that reflects the essence of the brand with keywords such as flexibility, community and innovation. We ensure that every communication, from press releases to interviews, conveys these values in an authentic way.
Strong media relations: We build links with journalists and media in sectors such as finance, business, economics and real estate. We identify the topics of interest of each media outlet and adapt our messages to fit their editorial line.
Event and interview management: We do not limit ourselves to disseminating traditional press releases. We manage interviews with Aticco’s spokespersons, collaborations with specialized media and organize press calls for events in order to expand their media reach.
4. Enhance the leadership of its projects: Aticco continues to create projects of great relevance, such as The Barcelona Finance Hub, an ecosystem that has established itself as a benchmark in innovation and the business sector. We help them to promote the leadership of these projects through press coverage at events, interviews with spokespersons in national and economic media, and the dissemination of their strategic collaborations.
1. Powerful storytelling aligned with Aticco’s values: From the beginning, we defined a corporate tone that reflects the essence of the brand with keywords such as flexibility, community and innovation. We ensure that every communication, from press releases to interviews, conveys these values in an authentic way.
Strong media relations: We build links with journalists and media in sectors such as finance, business, economics and real estate. We identify the topics of interest of each media outlet and adapt our messages to fit their editorial line.
Event and interview management: We do not limit ourselves to disseminating traditional press releases. We manage interviews with Aticco’s spokespersons, collaborations with specialized media and organize press calls for events in order to expand their media reach.
4. Enhance the leadership of its projects: Aticco continues to create projects of great relevance, such as The Barcelona Finance Hub, an ecosystem that has established itself as a benchmark in innovation and the business sector. We help them to promote the leadership of these projects through press coverage at events, interviews with spokespersons in national and economic media, and the dissemination of their strategic collaborations.
Power your growth and leadership in the industry with V3rtice
Aticco has the ambition to keep growing and expanding in different cities. As their communication agency, we continue to accompany them on their path to strengthen their notoriety and take their brand to the next level.
At V3rtice, we trust in our clients’ projects and continue to focus on strategies that generate a great impact and strengthen their market positioning.
At V3rtice, we trust in our clients’ projects and continue to focus on strategies that generate a great impact and strengthen their market positioning.
