How we improved S&you’s SEO positioning in three months
Is it possible to see significant SEO results in as little as three months? Although many think that SEO is a long-term strategy, at V3rtice we have shown that with an SEO agency that works with a well-structured strategy focused on key objectives, it is possible to achieve visible improvements in a surprisingly short time.
S&you is a middle up talent recruitment company (middle management and executives), which is known as a headhunter consultancy. They are present in 17 countries and, therefore, it is very necessary to enhance the visibility of their website: so that companies that need to hire qualified profiles, can find the right candidate through professionals like them.
Our digital marketing agency has a specialist SEO team that works hard to improve the visibility of S&you’s website and give your SEO the boost it needs to attract top companies and candidates.
S&you is a middle up talent recruitment company (middle management and executives), which is known as a headhunter consultancy. They are present in 17 countries and, therefore, it is very necessary to enhance the visibility of their website: so that companies that need to hire qualified profiles, can find the right candidate through professionals like them.
Our digital marketing agency has a specialist SEO team that works hard to improve the visibility of S&you’s website and give your SEO the boost it needs to attract top companies and candidates.
S&you’s challenge: to increase visits and attract new users
When it came to the SEO strategy, S&you had a very clear goal: they wanted V3rtice to help them increase their visits and attract new users after a drop in organic traffic when they launched their new website.
The launch of its new website and the drop in organic data
As is common after the launch of a new website, S&you experienced a temporary drop in organic traffic. This effect is common when a new improved version of a website is published because search engines require time to re-index it correctly.
There were several factors that contributed to the initial decrease in their data: such as URL restructuring (where search engines need time to process redirects), updating web content (where Google needs to recalibrate its search rankings) and, above all, adaptation time: Google needs a transition period to accommodate the new structure and design of the new website.
There were several factors that contributed to the initial decrease in their data: such as URL restructuring (where search engines need time to process redirects), updating web content (where Google needs to recalibrate its search rankings) and, above all, adaptation time: Google needs a transition period to accommodate the new structure and design of the new website.
V3rtice’s work: recovering traffic in three months
After the launch of S&you’s new website, V3rtice implemented a comprehensive SEO strategy with the objective of not only recovering organic traffic, but also of surpassing previous levels and improving visibility in search engines, taking advantage of the optimizations made on the new website.
Recovery of organic traffic and continuous SEO optimization
Keyword optimization: We conducted an exhaustive analysis to identify strategic terms such as “middle management” and “headhunters”, adapting the contents to align them with key user searches. This work allowed us to improve the positioning of priority keywords and reach a quality target audience.
Content improvement: We not only update and optimize the content of the main pages of your website, but we also create a content proposal for your blog where we work the best keywords for the brand, making your blog offer more attractive and relevant content for users and get the attention of users and also get a higher retention and lower bounce rate. In fact, in the last three months, some blog articles have had a 625% increase in clicks.
3. Continuous monitoring and optimization: We regularly track key metrics and KPIs to evaluate SEO performance and adapt the strategy according to the data obtained. This allows us to work making continuous and necessary adjustments to optimize content, keywords and site structure to maximize results and consolidate organic traffic.
Content improvement: We not only update and optimize the content of the main pages of your website, but we also create a content proposal for your blog where we work the best keywords for the brand, making your blog offer more attractive and relevant content for users and get the attention of users and also get a higher retention and lower bounce rate. In fact, in the last three months, some blog articles have had a 625% increase in clicks.
3. Continuous monitoring and optimization: We regularly track key metrics and KPIs to evaluate SEO performance and adapt the strategy according to the data obtained. This allows us to work making continuous and necessary adjustments to optimize content, keywords and site structure to maximize results and consolidate organic traffic.
Results: S&you impressions increased by 62% and new users grew by 87%.
As you can see in the following data, V3rtice has not only managed to recover the lost traffic. In these last three months of work, the results speak for themselves:
– Your impressions have increased by 62%.
– Organic clicks increased 34%.
– Your SEO traffic increased by 58%
– Your new users increased by 87%.
– Your impressions have increased by 62%.
– Organic clicks increased 34%.
– Your SEO traffic increased by 58%
– Your new users increased by 87%.
Conclusion: you need an SEO agency if you want to improve your visibility quickly.
This case study shows the impact of an SEO agency on the positioning of your brand. Thanks to the capabilities of our specialist SEO team, S&you has managed to strengthen its presence in search engines, attracting more qualified traffic and positioning itself as a reference in middle up recruitment in Spain.
