For your website to be successful, it is essential that there is a good user experience on your page. Today at V3rtice, as a web design agency, we talk to you a little about the essential bases that your website must have to offer a quality site, looking for good positioning in the SERPS (Google search results).

What is user experience (UX) and why is it important for your website?

The user experience (UX) are all the factors that make up your website, which determine how users interact with the virtual platform.

As a web development agency, we explain that it is important to take into account all the characteristics of your page, with the aim of designing and creating experiences that are intuitive, efficient, satisfactory and meaningful for the user.

We also affirm that the user experience is a key factor in differentiating a company in a competitive market. If a product or service offers a superior user experience than its competitors, users are more likely to choose it over other options.

How to design the information architecture of your website to facilitate user navigation?

What is the user looking for on your page?: You must define what your website is going to offer and if it meets the user’s needs. With the objectives correctly defined, you will start your site on the right foot. To achieve this, it is ideal to define the characteristics of your target audience.
Content analysis: The best thing to do is to analyze, categorize and organize the entire skeleton of your content, so that the user understands where it is located, how to navigate and easily find the information they are looking for. It is best to define a clear and simple structure.
The importance of the hierarchy: It is important to organize the content from the most important to the details; in a hierarchical way, with the use of categories and subcategories, for example.
Simple language: Use clear and simple language that users can easily understand.
Intuitive navigation: Understanding your platform should not be a challenge for users. Make sure there is a very easy, clear and understandable space exploration for the first time experiencer.
Other points of view: It is important to test your architecture. Show the platform to other people so that they can give you a “feedback” of their experience and determine the points to improve. What do they not understand about your website? Is it easy to navigate in it?

Intuitive and easy to use user interface

As specialists in web design, we recommend that the structure of your virtual platform be easy to navigate, natural, in which users can interact without instructions.

An excellent user interface (UI) is one that allows the user to quickly identify the main elements of the application or website. This good experience is achieved through the use of descriptive icons and labels, the grouping of similar elements, and the use of consistent navigation throughout the site.

How to use visual design to improve the user experience?

An attractive design is important to assemble a good user experience. The design should not be an obstacle to the eye of the people, but a pleasing complement to the eye.

Think that the user must feel comfortable on your website or application. Here are some design tips that we recommend applying in your projects:

Apply a consistent color palette.
Use a clean, clear and organized design.
Use icons and symbols.
Use clear and legible fonts, which combine with each other (do not exaggerate with the number of different fonts).
Choose high-quality images and videos.
Be consistent throughout the site or application.

Importance of loading speed in the user experience and how to improve it

We live in the age of immediacy. Your website or app should not take more than a second to load, as Google shows that waiting for the site to load influences the bounce rate, because most users do not wait for slow platforms to load.

The fast loading of your website is an important factor valued by Google to position your site in the search results of the SERPS. We recommend paying attention to this feature, which, if excellent, will add to user satisfaction.

To improve the fast loading of your site, you will have to take into account aspects such as:

Image optimization.
Code minimization: code optimization by a web programmer.
File caching (improves speed on subsequent visits).
Fast, secure and reliable hosting.
Use of CDN: A CDN (Content Delivery Network) delivers website content to servers around the world, this allows faster loading of pages anywhere in the world.

We know that to improve the loading speed, we go into very technical aspects and that, if necessary, you will need the help of a specialist to improve the loading of your site. Remember that at V3rtice, as a web design agency, we are here to help you!

Offer quality and relevant content to users

You must be aware of offering original, valuable and quality content that is really useful to the user. What will allow your site visitors to choose your page and want to continue exploring it is to provide them with the answer to their objectives. Offer the content they want to see, give them the answers you promise in the headlines.

At the V3rtice web design and development agency (Barcelona and Madrid) we are always ready to help you with your digital projects. Just contact us!

UX + Copies + Web + SEO + Design + Programming = V3rtice in 360º

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