What are SEO and keywords?
To create an understanding of what keywords are, it is important that we first introduce ourselves to what SEO (Searching Engine Optimization) is. It is a group of tools that optimizes in search engines, that is, it improves the visibility of a website so that it appears in better search results in a structured way.
Once we have the idea of what SEO is, before understanding what the intention of the keywords is, we must be very clear about what a keyword is as such. It is a term or phrase that users use to carry out a search on the Internet. If we know them and know how to use them well, it can allow us to start thinking about strategies that help a website to be placed higher in the search engines, with the keywords Google takes into account and understanding what the person is looking for.
Knowing this we can already solve the question: What is the intensity of a keyword? These are the different situations in which a user is going to carry out a specific search. And behind it there is a concern or a problem that it seeks to solve, so behind that search there is an intention or purpose hidden. It is important to be able to identify it, that is why the intention of the keywords have a vital position, since they allow us to anticipate and predict the actions that interested users are going to carry out on the Internet.
The 4 types of keywords according to search intent:
It is essential to know the 4 types of keywords according to their intention to be able to identify the purpose that the user has in their internet search, this way we can anticipate their actions and go faster when it comes to being their solution.
We can count on the following types of keywords:
- Comercial: when a user wants to execute a purchase, they first carry out a search in order to find out and choose the best option.
- Informative: it is very common among people who carry out general or specific searches on certain topics, without being related to a purchase, just to obtain the information.
- Transactional: in this type of keywords the user has a clear intention, to carry out a purchase. That is why he performs a search to be able to acquire the product or service that interests him.
- Navigational: the person does a search for the specific name of a brand or its products, in order to access the official website.
What are the benefits of knowing how to analyze the keyword’s intent?
By being clearer about the different concepts, and the types of intention in the keywords that exist, we can have a vague idea of the benefits of analyzing the hidden purposes of people through keywords. But to make it clearer to us, here we have the different benefits of knowing how to analyze them:
- Reach a target audience: If you know the intention that the user has when using the keywords, you will be able to know the information that your target audience is looking for and adapt your content to it.
- Capture and retain the consumer: Thanks to the understanding of the hidden interpretation in the keywords, you will be able to choose the ones that best suit your website and content. In addition to reaching a target audience and obtaining new customers.
- Positioning on the web: having analyzed the keywords and with the help of SEO tools. With the content that you have created, adapting to the search intentions in it, you will be able to position your website in the search engines obtaining the position among the first results.
- Find out where the user is in the journey: By knowing the intent of your keywords, you can understand what users are looking for and where they are in the journey to attract potential new customers. In this way, if what you offer is what they are looking for, your sales will increase.
V3rtice tips to select keywords and improve your SEO:
At V3rtice we are interested in being able to help you improve the SEO in your company, that is why we want to share some tips to carry out your keyword research in the industry in the best way:
- Identify topics of interest in your industry. It is important to know the type of content that interests your consumers. It can help you get to know it through: your buyer persona or ideal client, the most frequent questions of your clients or the comments and opinions about your products and services.
- Transform keywords. When you know the problems or opportunities you must create the content and set some search terms. There are three factors that determine the quality of a keyword: volume, competition, and intent.
- Use keywords in the construction of your website. By having collected the topics and the keywords assigned for each one. Incorporate them into your content and your web page, you can place them in: the titles of your web pages, in the different CTA’s, in metadata, among others.
- There are many tools that help with keyword research, and often the free version is enough. These are some: Google Word Planner, SemRush, KWFinder, Moz Keyword Explorer, Buzzsumo and HitTail.
