Surely you have already heard the words “copywriting” and “content writing” and they seemed the same to you. In this post, from the V3rtice Communication Agency, we explain that they are not the same texts and we inform you of what their differences are: copywriting vs. content writing.

Their purposes may meet somewhere, but the truth is that copywriting seeks to persuade, while content writing is primarily intended to entertain, educate, and inform.

What is copywriting?

Copywriting is a text that can be short, not lengthy like a content writing text, that is intended to grab the reader’s attention and convince them to take some immediate action. Whoever writes copywriting is focused on attracting and selling through their writing.

The effect of this content can be noticed in the short term. That is, the reader is called to action instantly. One of the results is obtaining quick conversion from the recipients, since it uses paid tools, traffic is obtained in a non-organic way.

Where is copywriting used?

• TV and radio ads.
• Social media ads.
• Outdoor ads (billboards, posters, and others about street marketing).
• Sales emails.
• Short ads in text messages.
• Content on web pages.
• Jingles (musical themes).

What is content writing?

On the other hand, content writing is content that has the main function of informing, educating or entertaining. A content writer commonly has that profile of a writer, who is inspired by the theme and develops it. That is why the extension of this type of text can be greater than other types of content.

The content writer does not have the initial purpose of selling directly, but it can be a strategy that leads to brand recognition and that, in the medium or long term, the public that began to be interested in the content becomes a client. This way of writing leads to the growth of organic traffic.

Where is content writing applied?

• Articles.
• Blog posts.
• Newsletters.
• Books.
• Podcasts.
• Scripts.
• Press releases.
• News.
• Content for newspapers and magazines.

Copywriting vs. content writing: what are their differences?

As specialists in digital marketing, social networks and advertising; Here at the V3rtice agency we explain the main differences between each type of text:

If you want to delve deeper into this subject: copywriting vs. content writing, or if you want professional advice, at the V3rtice Digital Marketing Agency we are here ready to help you with whatever you need. Just contact us!

If this article was useful to you, share it on your social networks!