[vc_row][vc_column][vc_column_text]At V3rtice, a communication agency in Barcelona and Madrid, we combine press actions and digital marketing. Why? or How? To answer both questions, keep reading, we will explain it to you.
What are press actions?
These are actions that companies carry out through the media to encourage clients to carry out the action or actions that are convenient for a brand. These can be: press releases, events, appearances in magazines and newspapers and many more.
At V3rtice, a communication agency, we work on all types of press actions. We write corporate blogs, newsletters, press releases, we organize events, we plan, execute and manage creativity and production of all the pieces involved in an advertising campaign, etc.
There are many types of digital marketing actions: SEO positioning, SEM, email marketing, creation of audiovisual content, websites’ creation, etc. At V3rtice agency, we offer you all of these actions and more, such as: social ads, digital analytics, digital strategy, social media, etc. You choose!
What are digital marketing actions?
They are carried out to achieve the objectives of a marketing strategy. Digital marketing actions require planning, organization, implementation and, finally, the measurement of the actions included in the strategy.
The measurement of the implemented actions will help us to know the real results in order to improve the strategy on future occasions and better adapt to the needs of the brand’s target.
How can they be combined?
With the combination of different press actions together with digital marketing actions, actions such as influencer marketing, guest posting or content marketing, among others, can be carried out. In this way, we would increase the benefit for the brand and achieve great results which we name below.
What results can be obtained from the combination of press and digital marketing actions?
By combining both types of actions, some of the results we can achieve are:
Blended Marketing, what is it and what is it used for?
Blended Marketing is the union of online and offline digital marketing strategies, to transmit a common message and objective.
It has been proven that the target audience of a brand is found both in the online and offline world, which is why the messages that are launched from a brand have to have a coherence and connection in “both worlds”. Likewise, clients are present in different communication channels, Blended Marketing helps to segment the audience in an easier way to relate their interests and needs to those of the brand.
One of the advantages of Blended Marketing is that by combining online and offline strategies, advertising campaigns have much more impact, a greater attraction of potential clients and an increase in sales is achieved.
Social Media and press actions
Social networks or “social media” have begun to be conceived within press actions. In other words, there are no longer only conventional channels such as television, radio, magazines or newspapers (both digital and physical), but social networks are one more channel to reach the brand’s target audience. In the digital era in which we live, a brand achieves much more visibility on social networks, the number of users found on platforms such as TikTok, Twitter, Instagram, Linkedin, etc. exceeds 4.7 billion in the year 2022.
In addition, thanks to social networks, a greater connection and interaction with users is achieved, an essential objective for any brand nowadays, in the digital age. It is easier to build a personality and brand attributes and interact in real time with the client in order to end up acquiring brand branding.
When it comes to managing a crisis situation for a brand or improving a brand’s reputation, social networks are very effective. With a good communication plan and within it the appropriate press and digital marketing actions, the brand will be able to deny news that has been published about it by acting quickly. If you need to monitor the impact of the crisis, social networks are a space characterized by the resonance that is made in them about a piece of news.
If you want to boost your company and start combining these actions to grow, V3rtice communication, digital marketing and design agency is your perfect partner.
[/vc_column_text][vc_btn title=”Contact Us!” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Fwww.v3rtice.com%2Fen%2Fcontacto%2F|target:_blank”][/vc_column][/vc_row]
