Learn how to create a real community on social networks with V3rtice, the communication agency in Barcelona and Madrid.
At V3rtice, we are always looking for ways to improve our communication strategies on social networks. Today we are going to talk about a topic that has generated a lot of debate in the digital marketing sector: can we really detect fake followers? And, more importantly, is it good to buy followers on social networks?
The importance of having real followers
We all know how important it is to have a real base of followers on social networks. They provide support and interaction with our content and we can create a good community with them.
But is it really good to buy fake followers to increase our number of followers?
Many times we give more importance to superficial metrics and the total number of followers in our accounts. While these numbers can be tempting, they don’t always reflect reality, as these numbers may not be real and may be full of fake followers or bots.
And many of you may be wondering… What are fake followers? Fake followers are automated accounts or real people hired to follow accounts without a real interest in the content and any interaction on it, both in likes, comments, and views. They can be used to artificially inflate the number of followers and give a misleading impression of popularity. But, it is not good to resort to these practices of buying followers as it can have negative consequences for our brand, both corporate and personal.
The importance of quality over quantity
First of all, these followers are not interested in our content and do not interact with our publications. This can affect our engagement rate and decrease the trust of our real audience.
It is essential to be authentic on social media. Buying fake followers goes against this idea, as we are cheating ourselves and our audience. In addition, social media platforms are increasingly focused on combating these practices, which can result in restrictions or even suspension of our accounts.
Instead of looking for fake followers, we should focus on the quality of our audience. It is better to have a smaller number of real and engaged followers than a large number of fake followers, who are not interested in our content and will not provide us with interest or engagement. Real followers are interested in our content, interact and contribute to the growth and success of our brand.
Building a real community
At V3rtice, we work hard to build an authentic and engaged community. We value real interaction and dialogue with our audience. Buying fake followers goes against our principles and the value we place on the relationship with our followers and customers.
In summary, buying fake followers is not recommended. Not only does it go against the authenticity and the values of social media, but it also carries risks for brands. Instead of focusing on numbers, we should focus on the quality of our audience and on building a good and powerful community. At V3rtice, we are committed to creating a virtual family and authentic interaction – together we can stand out on social media and achieve our communication goals!
